Paid users referred to any users who had spent any money on digital music platforms in the corresponding year, regardless the amount of money and times.
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Share of digital music platform paying users in China 2019, by education level
Chinese consumers with a higher education background are more likely to pay for online music content. According to a survey as of 2019, around **** percent of the paying users of digital music platforms possessed a bachelor degree while those who graduated from junior high schools and below accounted for just *** percent of the paying members.
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iResearch. (July 11, 2019). Distribution of surveyed paying users of digital music platforms in China as of 2019, by education level [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1113995/china-share-of-digital-music-paying-users-by-education/
iResearch. "Distribution of surveyed paying users of digital music platforms in China as of 2019, by education level ." Chart. July 11, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1113995/china-share-of-digital-music-paying-users-by-education/
iResearch. (2019). Distribution of surveyed paying users of digital music platforms in China as of 2019, by education level . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1113995/china-share-of-digital-music-paying-users-by-education/
iResearch. "Distribution of Surveyed Paying Users of Digital Music Platforms in China as of 2019, by Education Level ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jul 2019, /statistics/1113995/china-share-of-digital-music-paying-users-by-education/
iResearch, Distribution of surveyed paying users of digital music platforms in China as of 2019, by education level ÌÇÐÄÆƽâ°æ, /statistics/1113995/china-share-of-digital-music-paying-users-by-education/ (last visited July 28, 2026)
Distribution of surveyed paying users of digital music platforms in China as of 2019, by education level [Graph], iResearch, July 11, 2019. [Online]. Available: /statistics/1113995/china-share-of-digital-music-paying-users-by-education/
