* Base= last online purchase in the 12 months. ** Sample figures refer to the 2016 survey.
Information and Communication Technologies (ICT) usage in households and by individuals are collected annually by the National Statistical Institutes and are based on Eurostat's model questionnaires. The survey is a general population/household survey.
*** The data for 2018 may be inconsistent as there was a reported break in time-series.
Citation formats
Netherlands: online purchases of household goods 2016-2019
The rates of online purchase of household goods in the Netherlands have continually risen since 2016 and is one of the highest rates of online purchase of household goods in the European Union (EU). In 2019, 43 percent of individuals made purchases online in this consumer goods category.
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Eurostat. (February 24, 2020). Percentage of individuals who purchased household goods online in the Netherlands from 2016 to 2019 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1105895/internet-purchases-of-reading-materials-netherlands/
Eurostat. "Percentage of individuals who purchased household goods online in the Netherlands from 2016 to 2019." Chart. February 24, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1105895/internet-purchases-of-reading-materials-netherlands/
Eurostat. (2020). Percentage of individuals who purchased household goods online in the Netherlands from 2016 to 2019. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1105895/internet-purchases-of-reading-materials-netherlands/
Eurostat. "Percentage of Individuals Who Purchased Household Goods Online in The Netherlands from 2016 to 2019." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Feb 2020, /statistics/1105895/internet-purchases-of-reading-materials-netherlands/
Eurostat, Percentage of individuals who purchased household goods online in the Netherlands from 2016 to 2019 ÌÇÐÄÆƽâ°æ, /statistics/1105895/internet-purchases-of-reading-materials-netherlands/ (last visited July 26, 2026)
Percentage of individuals who purchased household goods online in the Netherlands from 2016 to 2019 [Graph], Eurostat, February 24, 2020. [Online]. Available: /statistics/1105895/internet-purchases-of-reading-materials-netherlands/
