* Base= last online purchase in the 12 months. ** Sample figures refer to the 2016 survey.
Information and Communication Technologies (ICT) usage in households and by individuals are collected annually by the National Statistical Institutes and are based on Eurostat's model questionnaires. The survey is a general population/household survey.
Citation formats
Estonia: online purchases of household goods 2016-2019
Rates of online purchase of household goods in Estonia have been continually rising since 2016. In 2019, the percentage of individuals who have purchased household goods was 32 percent in Estonia.
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Eurostat. (February 24, 2020). Percentage of individuals who purchased household goods online in Estonia from 2016 to 2019 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1105821/internet-purchases-of-reading-materials-estonia/
Eurostat. "Percentage of individuals who purchased household goods online in Estonia from 2016 to 2019." Chart. February 24, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1105821/internet-purchases-of-reading-materials-estonia/
Eurostat. (2020). Percentage of individuals who purchased household goods online in Estonia from 2016 to 2019. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1105821/internet-purchases-of-reading-materials-estonia/
Eurostat. "Percentage of Individuals Who Purchased Household Goods Online in Estonia from 2016 to 2019." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Feb 2020, /statistics/1105821/internet-purchases-of-reading-materials-estonia/
Eurostat, Percentage of individuals who purchased household goods online in Estonia from 2016 to 2019 ÌÇÐÄÆƽâ°æ, /statistics/1105821/internet-purchases-of-reading-materials-estonia/ (last visited July 21, 2026)
Percentage of individuals who purchased household goods online in Estonia from 2016 to 2019 [Graph], Eurostat, February 24, 2020. [Online]. Available: /statistics/1105821/internet-purchases-of-reading-materials-estonia/
