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Downloadable content is a way of enhancing the video gaming experience for the players by giving them access to exciting new content which can range from the purely aesthetic changes to upgrades to characters and items. During a 2019 survey of gamers, it was found that they spent an average of ** U.S. dollars each year on in-game transactions in League of Legends. The reasons why Fortnite has become such a global hit are clear to see. Not only is the game free to play, but it is also available on most gaming platforms. On top of this, the Battle Royale-style, in which up to 100 players fight it out at one time, mean that the re-playability of the game is infinite – each game is unique. However, while the game itself is free to download, users are encouraged to purchase downloadable content (DLC) to enhance their gaming experience. In 2019, Fornite users in the United States spent an average of 82 U.S. dollars on DLC. The most common in-game purchases included upgrades to characters and outfits, as well as to the gliders which transport the players into the battle arena. This model for generating revenue seems to have been a success for Epic Games as player spending on the Fortnite mobile app consistently reaches million of U.S. dollars each month.