| Characteristic | Number of buyers in millions |
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| - | - |
| - | - |
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| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Sources
Release date
July 2025
More information
Region
Germany
Survey time period
2007 to 2024
Age group
10 years and older
Special properties
Excluding textbooks; including downloads
Supplementary notes
* Data for 2024 was calculated by the editorial team based on the percentages provided.
Figures were partly retrieved from previous issues of the report.
The figures for 2019 to 2021 differ slightly from previous publications. This is due to a change in the GfK Consumer Panel Media*Scope book.
Citation formats
