Original question: "What would convince you to buy smart speakers? Choose up to two answers."
Number of respondents:
16 to 24 years N=10
25 to 34 years N=39
35 to 44 years N=40
45 to 54 years N=56
55 years and older N=158
Citation formats
Influencing factors for purchasing smart speakers Japan 2019, by age group
According to a survey conducted by in December 2019, more than ** percent of respondents aged between 25 to 34 years old would purchase smart speakers if the price would be reduced or they would become more affordable. In the same survey, more than half of respondents who did not own any smart speakers stated that they did not purchase them because they did not consider the technology to be necessary.
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Rakuten Insight. (February 12, 2020). Factors which would motivate people to purchase smart speakers in Japan as of December 2019, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1099766/japan-motivations-for-buying-smart-speakers-by-age-group/
Rakuten Insight. "Factors which would motivate people to purchase smart speakers in Japan as of December 2019, by age group." Chart. February 12, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1099766/japan-motivations-for-buying-smart-speakers-by-age-group/
Rakuten Insight. (2020). Factors which would motivate people to purchase smart speakers in Japan as of December 2019, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1099766/japan-motivations-for-buying-smart-speakers-by-age-group/
Rakuten Insight. "Factors Which Would Motivate People to Purchase Smart Speakers in Japan as of December 2019, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Feb 2020, /statistics/1099766/japan-motivations-for-buying-smart-speakers-by-age-group/
Rakuten Insight, Factors which would motivate people to purchase smart speakers in Japan as of December 2019, by age group ÌÇÐÄÆƽâ°æ, /statistics/1099766/japan-motivations-for-buying-smart-speakers-by-age-group/ (last visited July 30, 2026)
Factors which would motivate people to purchase smart speakers in Japan as of December 2019, by age group [Graph], Rakuten Insight, February 12, 2020. [Online]. Available: /statistics/1099766/japan-motivations-for-buying-smart-speakers-by-age-group/
