According to a survey conducted by in December 2019, approximately ** percent of male respondents in Japan did not purchase smart speakers because they considered the technology not necessary. Female respondents were more concerned than male respondents about a potential security and privacy violation caused by using smart speakers.
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Rakuten Insight. (February 12, 2020). Main factors against the purchase of smart speakers among people in Japan as of December 2019, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1099727/japan-main-reasons-against-buying-smart-speakers-by-gender/
Rakuten Insight. "Main factors against the purchase of smart speakers among people in Japan as of December 2019, by gender." Chart. February 12, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1099727/japan-main-reasons-against-buying-smart-speakers-by-gender/
Rakuten Insight. (2020). Main factors against the purchase of smart speakers among people in Japan as of December 2019, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1099727/japan-main-reasons-against-buying-smart-speakers-by-gender/
Rakuten Insight. "Main Factors against The Purchase of Smart Speakers among People in Japan as of December 2019, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Feb 2020, /statistics/1099727/japan-main-reasons-against-buying-smart-speakers-by-gender/
Rakuten Insight, Main factors against the purchase of smart speakers among people in Japan as of December 2019, by gender ÌÇÐÄÆƽâ°æ, /statistics/1099727/japan-main-reasons-against-buying-smart-speakers-by-gender/ (last visited August 03, 2026)
Main factors against the purchase of smart speakers among people in Japan as of December 2019, by gender [Graph], Rakuten Insight, February 12, 2020. [Online]. Available: /statistics/1099727/japan-main-reasons-against-buying-smart-speakers-by-gender/
