According to a survey conducted by in December 2019, approximately ** percent of Japanese respondents aged between 35 to 44 years old, who did not own any smart speakers, stated that they had no intentions of buying them in the next six months. The highest share of people willing to purchase smart speakers was found among respondents aged 25 to 34 years old, of whom around ** percent considered such a purchase in the next half year.
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Rakuten Insight. (February 12, 2020). Share of people who intend to purchase smart speakers in the next six months in Japan as of December 2019, by age group [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 29, 2026, from /statistics/1099800/japan-purchase-intentions-for-smart-speakers-by-age-group/
Rakuten Insight. "Share of people who intend to purchase smart speakers in the next six months in Japan as of December 2019, by age group." Chart. February 12, 2020. ÌÇÐÄÆÆ½â°æ. Accessed July 29, 2026. /statistics/1099800/japan-purchase-intentions-for-smart-speakers-by-age-group/
Rakuten Insight. (2020). Share of people who intend to purchase smart speakers in the next six months in Japan as of December 2019, by age group. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 29, 2026. /statistics/1099800/japan-purchase-intentions-for-smart-speakers-by-age-group/
Rakuten Insight. "Share of People Who Intend to Purchase Smart Speakers in The next Six Months in Japan as of December 2019, by Age Group." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 12 Feb 2020, /statistics/1099800/japan-purchase-intentions-for-smart-speakers-by-age-group/
Rakuten Insight, Share of people who intend to purchase smart speakers in the next six months in Japan as of December 2019, by age group ÌÇÐÄÆÆ½â°æ, /statistics/1099800/japan-purchase-intentions-for-smart-speakers-by-age-group/ (last visited July 29, 2026)
Share of people who intend to purchase smart speakers in the next six months in Japan as of December 2019, by age group [Graph], Rakuten Insight, February 12, 2020. [Online]. Available: /statistics/1099800/japan-purchase-intentions-for-smart-speakers-by-age-group/