According to a survey conducted by in December 2019, approximately ** percent of respondents in Japan aged between 45 to 54 years old did not purchase smart speakers because they considered the technology not necessary. About ** percent of all respondents considered smart speakers were too expensive to buy.
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Rakuten Insight. (February 12, 2020). Main factors against the purchase of smart speakers among people in Japan as of December 2019, by age group [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1099743/japan-main-reasons-against-buying-smart-speakers-by-age-group/
Rakuten Insight. "Main factors against the purchase of smart speakers among people in Japan as of December 2019, by age group." Chart. February 12, 2020. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1099743/japan-main-reasons-against-buying-smart-speakers-by-age-group/
Rakuten Insight. (2020). Main factors against the purchase of smart speakers among people in Japan as of December 2019, by age group. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1099743/japan-main-reasons-against-buying-smart-speakers-by-age-group/
Rakuten Insight. "Main Factors against The Purchase of Smart Speakers among People in Japan as of December 2019, by Age Group." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 12 Feb 2020, /statistics/1099743/japan-main-reasons-against-buying-smart-speakers-by-age-group/
Rakuten Insight, Main factors against the purchase of smart speakers among people in Japan as of December 2019, by age group ÌÇÐÄÆÆ½â°æ, /statistics/1099743/japan-main-reasons-against-buying-smart-speakers-by-age-group/ (last visited July 31, 2026)
Main factors against the purchase of smart speakers among people in Japan as of December 2019, by age group [Graph], Rakuten Insight, February 12, 2020. [Online]. Available: /statistics/1099743/japan-main-reasons-against-buying-smart-speakers-by-age-group/