According to a survey conducted by in December 2019, approximately ** percent of respondents aged between 16 to 24 years old had heard of Amazon Echo as a smart speaker brand. By comparison, no respondent in that age group was aware of Samsung Galaxy Home, while between *** to ** percent of respondents among the other age groups knew the brand name.
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Rakuten Insight. (February 12, 2020). Recognition of smart speaker brands among consumers who do not own smart speakers in Japan as of December 2019, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1099712/japan-smart-speakers-brand-awareness-by-age-group/
Rakuten Insight. "Recognition of smart speaker brands among consumers who do not own smart speakers in Japan as of December 2019, by age group." Chart. February 12, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1099712/japan-smart-speakers-brand-awareness-by-age-group/
Rakuten Insight. (2020). Recognition of smart speaker brands among consumers who do not own smart speakers in Japan as of December 2019, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1099712/japan-smart-speakers-brand-awareness-by-age-group/
Rakuten Insight. "Recognition of Smart Speaker Brands among Consumers Who Do Not Own Smart Speakers in Japan as of December 2019, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Feb 2020, /statistics/1099712/japan-smart-speakers-brand-awareness-by-age-group/
Rakuten Insight, Recognition of smart speaker brands among consumers who do not own smart speakers in Japan as of December 2019, by age group ÌÇÐÄÆƽâ°æ, /statistics/1099712/japan-smart-speakers-brand-awareness-by-age-group/ (last visited July 27, 2026)
Recognition of smart speaker brands among consumers who do not own smart speakers in Japan as of December 2019, by age group [Graph], Rakuten Insight, February 12, 2020. [Online]. Available: /statistics/1099712/japan-smart-speakers-brand-awareness-by-age-group/
