According to a survey conducted by in December 2019, approximately ** percent of Japanese male respondents, who did not own any smart speakers, stated that they were aware of Amazon Echo as a smart speaker brand. One percent of female respondents had heard of the brands Sonos and Tmall Genie.
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Rakuten Insight. (February 12, 2020). Recognition of smart speaker brands among consumers who do not own smart speakers in Japan as of December 2019, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1099710/japan-smart-speakers-brand-awareness-by-gender/
Rakuten Insight. "Recognition of smart speaker brands among consumers who do not own smart speakers in Japan as of December 2019, by gender." Chart. February 12, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1099710/japan-smart-speakers-brand-awareness-by-gender/
Rakuten Insight. (2020). Recognition of smart speaker brands among consumers who do not own smart speakers in Japan as of December 2019, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1099710/japan-smart-speakers-brand-awareness-by-gender/
Rakuten Insight. "Recognition of Smart Speaker Brands among Consumers Who Do Not Own Smart Speakers in Japan as of December 2019, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Feb 2020, /statistics/1099710/japan-smart-speakers-brand-awareness-by-gender/
Rakuten Insight, Recognition of smart speaker brands among consumers who do not own smart speakers in Japan as of December 2019, by gender ÌÇÐÄÆƽâ°æ, /statistics/1099710/japan-smart-speakers-brand-awareness-by-gender/ (last visited August 01, 2026)
Recognition of smart speaker brands among consumers who do not own smart speakers in Japan as of December 2019, by gender [Graph], Rakuten Insight, February 12, 2020. [Online]. Available: /statistics/1099710/japan-smart-speakers-brand-awareness-by-gender/
