Original source question: "What are the factors that influenced your purchase of a smart speaker? Choose up to three answers."
Values have been rounded.
There were 1,761 female and 1,317 male respondents. Other surveyed countries included China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam.
Citation formats
Influencing factors for owning smart speakers Thailand 2019 by gender
In a survey conducted by in 2019, around **** percent of female and **** percent male respondents in Thailand who owned a smart speaker, stated that wanting to control their smart appliances remotely influenced them to purchase a smart speaker. In the same survey, another factor which influenced the purchase of a smart speaker was being able to control music conveniently.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Rakuten Insight. (February 12, 2020). Influencing factors for owning a smart speaker in Thailand in 2019, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1098451/thailand-main-reasons-to-own-smart-speakers-by-gender/
Rakuten Insight. "Influencing factors for owning a smart speaker in Thailand in 2019, by gender." Chart. February 12, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1098451/thailand-main-reasons-to-own-smart-speakers-by-gender/
Rakuten Insight. (2020). Influencing factors for owning a smart speaker in Thailand in 2019, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1098451/thailand-main-reasons-to-own-smart-speakers-by-gender/
Rakuten Insight. "Influencing Factors for Owning a Smart Speaker in Thailand in 2019, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Feb 2020, /statistics/1098451/thailand-main-reasons-to-own-smart-speakers-by-gender/
Rakuten Insight, Influencing factors for owning a smart speaker in Thailand in 2019, by gender ÌÇÐÄÆƽâ°æ, /statistics/1098451/thailand-main-reasons-to-own-smart-speakers-by-gender/ (last visited August 04, 2026)
Influencing factors for owning a smart speaker in Thailand in 2019, by gender [Graph], Rakuten Insight, February 12, 2020. [Online]. Available: /statistics/1098451/thailand-main-reasons-to-own-smart-speakers-by-gender/
