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Motivating factors for the purchase of smart speakers in Thailand in 2023, by age

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Source

In cooperation with
Release date

January 2024

Region

Thailand

Survey time period

December 7 to 31, 2023

Number of respondents

10,458 respondents

Age group

16 years and older

Special properties

among respondents that do not own a smart speaker

Method of interview

Online survey

Supplementary notes

Original source question: "What would convince you to buy smart speakers? Choose up to two answers. (for those who do not own smart speakers)"

Values have been rounded.

Citation formats

Influencing factors for purchasing smart speakers Thailand 2023 by age

Published by Thuy D., Jan 31, 2024
In a survey conducted by in 2023, around ** percent of respondents aged between 16 to 24 years old in Thailand who did not own a smart speaker, stated that they would purchase a smart speaker if they became more affordable. In the same survey, another main motivation for respondents to purchase a smart speaker would be if they had compatible smartphones or home appliances.
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