According to a survey conducted by in November 2019, for almost ** percent of female and more than ** percent of male Japanese respondents taste was an important factor in deciding which non-alcoholic beverages to buy. For about one fourth of respondents of both genders the price was an important factor.
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Rakuten Insight. (February 4, 2020). Most important factors for consumers in Japan when purchasing non-alcoholic beverages as of November 2019, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1096599/japan-leading-factors-when-choosing-non-alcoholic-beverages-by-gender/
Rakuten Insight. "Most important factors for consumers in Japan when purchasing non-alcoholic beverages as of November 2019, by gender." Chart. February 4, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1096599/japan-leading-factors-when-choosing-non-alcoholic-beverages-by-gender/
Rakuten Insight. (2020). Most important factors for consumers in Japan when purchasing non-alcoholic beverages as of November 2019, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1096599/japan-leading-factors-when-choosing-non-alcoholic-beverages-by-gender/
Rakuten Insight. "Most Important Factors for Consumers in Japan When Purchasing Non-alcoholic Beverages as of November 2019, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Feb 2020, /statistics/1096599/japan-leading-factors-when-choosing-non-alcoholic-beverages-by-gender/
Rakuten Insight, Most important factors for consumers in Japan when purchasing non-alcoholic beverages as of November 2019, by gender ÌÇÐÄÆƽâ°æ, /statistics/1096599/japan-leading-factors-when-choosing-non-alcoholic-beverages-by-gender/ (last visited August 01, 2026)
Most important factors for consumers in Japan when purchasing non-alcoholic beverages as of November 2019, by gender [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: /statistics/1096599/japan-leading-factors-when-choosing-non-alcoholic-beverages-by-gender/
