| Characteristic | 16 to 24 years old | 25 to 34 years old | 35 to 44 years old | 45 to 54 years old | 55 years and older |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
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Source
Source
In cooperation with
Rakuten Insight
Release date
February 2020
More information
Region
Indonesia
Survey time period
November 1 to 30, 2019
Number of respondents
4,950 respondents
Age group
16 years and older
Special properties
female respondents= 2,514; male respondents= 2,436
Method of interview
Online survey
Supplementary notes
Original question: Which of these functional beverage trends have you tried? (More than one answer is allowed)
- Energy-boosting drinks with high caffeine and guarana content such as cold brew coffee, mate tea, matcha, energy drinks with added guarana
- Fermented and probiotic drinks promoting gut health such as yogurt or keffir drinks, kombucha, raw apple cider vinegar
- Low-calorie drinks with natural sugar alternatives such as stevia, agave syrup, or monk-fruit
- Drinks promoting beauty/ added-protein drinks with added collagen, bee pollen, protein-added smoothies, etc.
- Functional water such as water with added vitamins, minerals, or protein
- Drinks promoting brain performance and health with added grape seed extract, ginseng, iodine, taurine etc.
- "Detox" drinks such as juice cleanse, detox teas
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