| Characteristic | Share of respondents |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Source
In cooperation with
Rakuten Insight
Release date
February 2020
More information
Region
Vietnam
Survey time period
November 1 to 30, 2019
Number of respondents
3,275 respondents
Age group
16 years and older
Special properties
among female and male respondents
Method of interview
Online survey
Supplementary notes
Original question: Which of these functional beverage trends have you tried? (More than one answer is allowed)
The survey was conducted among 1,677 female and 1,598 male respondents. Other surveyed countries included China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam.
- Energy-boosting drinks with high caffeine and guarana content such as cold brew coffee, mate tea, matcha, energy drinks with added guarana
- Fermented and probiotic drinks promoting gut health such as yogurt or keffir drinks, kombucha, raw apple cider vinegar
- Low-calorie drinks with natural sugar alternatives such as stevia, agave syrup, or monk-fruit
- Drinks promoting beauty/ added-protein drinks with added collagen, bee pollen, protein-added smoothies, etc.
- Functional water such as water with added vitamins, minerals, or protein
- Drinks promoting brain performance and health with added grape seed extract, ginseng, iodine, taurine etc.
- "Detox" drinks such as juice cleanse, detox teas
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