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Annual value of sport broadcasting rights in Australia in 2024, by sport (in million Australian dollars)

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Source

Release date

September 2024

Region

Australia, Australia and Oceania

Survey time period

as of September 25, 2024

Supplementary notes

*Rugby Australia 2-year option exercised. 

Citation formats

Annual value of sport broadcasting rights in Australia by sport 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 6, 2024

In 2024, the Australian Football League (AFL) was the Australian sporting code with the highest revenue from broadcasting rights sales, with broadcast contracts worth around *** billion Australian dollars over the next seven years. The Australian Rugby Union was the least profitable in terms of broadcasting rights sales, with broadcasting contracts valued at 100 million Australian dollars over a three year period.

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