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Consumers' reasons for trying functional beverages in Malaysia as of November 2019

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Source

In cooperation with
Release date

February 2020

Region

Malaysia

Survey time period

Nov 1 to 30, 2019

Number of respondents

8,120 respondents

Age group

16 years and older

Special properties

among respondents who have tried functional beverages

Method of interview

Online survey

Supplementary notes

The question asked in the survey was as follows: "Why did you decide to try the beverage(s)?"

Citation formats

Consumers' reasons for trying functional beverages in Malaysia 2019

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 12, 2020
According to a survey conducted by , around ** percent of Malaysian respondents said that they consumed a functional beverage because of the health benefits touted. Non-alcoholic beverages touting numerous added health benefits have been gaining a foothold in the drinks market, as more consumers are becoming increasingly health-conscious.
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