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TikTok is an online platform, originally launched in September 2016 in China, which promotes video sharing among social media users. According to the source, Twins Style were the leading TikTok creators in Poland as of April 2022, with 14.3 million followers on the platform. Polish content creators especially favor the trends and challenge video category offered by the app.

TikTok in Poland

  TikTok’s main function is to allow its users to create and share short mobile videos, which the majority of Poles discovered through their friends. In 2019, most Polish TikToks were recorded in the users’ homes. As for the usage frequency, the mobile app is mainly viewed from one to five times a day, with an average daily amount of time spent there exceeding one hour. Videos uploaded by popular TikTok creators was the most enjoyed platform content among the users from Poland.

The profile of a Polish TikTok user

  The video app is most popular among teenagers aged 18 to 24 years old. A typical Polish TikTok user spends their free time mostly online, with Fortnite and FIFA being their favorite games to play. When it comes to food and drink preferences, the app users are most keen on consuming Tymbark beverages and eating out at McDonald’s. In 2020, another application most likely to be found installed on a Polish TikToker’s mobile device was Instagram, as reported by 45.9 percent of the platform’s users.