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In the second quarter of 2019, the average Indonesian internet user consumed about *** GB of data. With the increasing demand of online video and social media content this figure is expected to further grow over the next few years.

Social media versus data center market

With a population totaling around *** million inhabitants, the number of smartphone users in Indonesia was estimated to reach million users in 2020. Many of the mobile internet providers in Indonesia offer unlimited data package plans that allow users to use social media or stream videos as much as they want. Telkomsel, for example, the largest and most popular mobile internet provider in Indonesia, offers an internet data plan package that starts at around **** U.S. dollars for 3GB of data. In 2023, it was estimated that there would be around million social network users in Indonesia. This increasing number of internet and social media users would have an impact on Indonesia’s data center market.

Data cloud market is rising

The most popular online activities among Indonesians were mobile messaging, shopping, and social networking. Watching a YouTube video on a smartphone consumes around 260MB per hour at standard ****, while Full HD viewing can use up to 1.65GB. It was therefore not surprising that by the end of 2018, the data traffic volume of PT Telkom Indonesia Group amounted to **** exabytes. However, rising data usage means an increasing need for more data storage units. The cloud market is becoming one of the biggest markets in Indonesia. By 2021, the data storage market revenue was expected to amount to approximately million U.S. Dollars.