* The study analyzed Mediascope's data on TV, press, out-of-home, radio, and internet banner advertising in Russian cities with over 100,000 inhabitants.
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Leading advertisers in Russian luxury cosmetics market 2018, by SOS
Occupying roughly one third of the budget allocated to costs of advertising by luxury cosmetics companies in Russia, the French conglomerate LVMH Moët Hennessy – Louis Vuitton SE had the largest share of spend (SOS) in 2018. The share of spend on advertising of the remaining companies that made it in the top five ranged between ** and ** percent.
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New Retail Russia. (February 12, 2019). Ranking of companies with largest spending on advertising in the Russian luxury cosmetics market in 2018, by share of spend (SOS)* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1069852/leading-luxury-cosmetics-companies-by-share-of-spend-russia/
New Retail Russia. "Ranking of companies with largest spending on advertising in the Russian luxury cosmetics market in 2018, by share of spend (SOS)*." Chart. February 12, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1069852/leading-luxury-cosmetics-companies-by-share-of-spend-russia/
New Retail Russia. (2019). Ranking of companies with largest spending on advertising in the Russian luxury cosmetics market in 2018, by share of spend (SOS)*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1069852/leading-luxury-cosmetics-companies-by-share-of-spend-russia/
New Retail Russia. "Ranking of Companies with Largest Spending on Advertising in The Russian Luxury Cosmetics Market in 2018, by Share of Spend (Sos)*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Feb 2019, /statistics/1069852/leading-luxury-cosmetics-companies-by-share-of-spend-russia/
New Retail Russia, Ranking of companies with largest spending on advertising in the Russian luxury cosmetics market in 2018, by share of spend (SOS)* ÌÇÐÄÆƽâ°æ, /statistics/1069852/leading-luxury-cosmetics-companies-by-share-of-spend-russia/ (last visited August 01, 2026)
Ranking of companies with largest spending on advertising in the Russian luxury cosmetics market in 2018, by share of spend (SOS)* [Graph], New Retail Russia, February 12, 2019. [Online]. Available: /statistics/1069852/leading-luxury-cosmetics-companies-by-share-of-spend-russia/
