* The study analyzed Mediascope's data on TV, press, out-of-home, radio, and internet banner advertising in Russian cities with over 100,000 inhabitants.
** Since 2012, Unilever owns 100% of shares of Kalina cosmetics.
Citation formats
Leading advertisers in Russian mass cosmetics market 2018, by SOS
L’Oreal group’s mass cosmetics market brands spent the most on advertising than any other company in this segment in Russia in 2018. Namely, one quarter of the total spend was occupied by this advertiser. Avon listed fifth while accounting for a share of spend (SOS) measuring at seven percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
New Retail Russia. (February 12, 2019). Ranking of companies with largest spending on advertising in the Russian mass cosmetics market in 2018, by share of spend (SOS) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1069800/leading-mass-cosmetics-companies-by-share-of-spend-russia/
New Retail Russia. "Ranking of companies with largest spending on advertising in the Russian mass cosmetics market in 2018, by share of spend (SOS)." Chart. February 12, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1069800/leading-mass-cosmetics-companies-by-share-of-spend-russia/
New Retail Russia. (2019). Ranking of companies with largest spending on advertising in the Russian mass cosmetics market in 2018, by share of spend (SOS). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1069800/leading-mass-cosmetics-companies-by-share-of-spend-russia/
New Retail Russia. "Ranking of Companies with Largest Spending on Advertising in The Russian Mass Cosmetics Market in 2018, by Share of Spend (Sos)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Feb 2019, /statistics/1069800/leading-mass-cosmetics-companies-by-share-of-spend-russia/
New Retail Russia, Ranking of companies with largest spending on advertising in the Russian mass cosmetics market in 2018, by share of spend (SOS) ÌÇÐÄÆƽâ°æ, /statistics/1069800/leading-mass-cosmetics-companies-by-share-of-spend-russia/ (last visited August 01, 2026)
Ranking of companies with largest spending on advertising in the Russian mass cosmetics market in 2018, by share of spend (SOS) [Graph], New Retail Russia, February 12, 2019. [Online]. Available: /statistics/1069800/leading-mass-cosmetics-companies-by-share-of-spend-russia/
