A look without a specific topic was the most posted luxury-related type of content by Russian generation X representatives in social media, occupying 15 percent of total Facebook, Instagram, and Vkontakte publications. Such posts also topped for millennials over the observed time frame with a larger share than for Generation X. However, according to the study by , the younger generation seemed to be more actively sharing news about fashion shows than their counterparts, with such content accounting for a share nearly twice as large as among millennials.
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McKinsey & Company. (June 30, 2018). Most frequent topics shared by Russian generation X in social media mentioning luxury from December 2017 to March 2018, by category* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1068679/generation-x-luxury-related-posts-on-social-media-by-age-and-topic-russia/
McKinsey & Company. "Most frequent topics shared by Russian generation X in social media mentioning luxury from December 2017 to March 2018, by category*." Chart. June 30, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1068679/generation-x-luxury-related-posts-on-social-media-by-age-and-topic-russia/
McKinsey & Company. (2018). Most frequent topics shared by Russian generation X in social media mentioning luxury from December 2017 to March 2018, by category*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1068679/generation-x-luxury-related-posts-on-social-media-by-age-and-topic-russia/
McKinsey & Company. "Most Frequent Topics Shared by Russian Generation X in Social Media Mentioning Luxury from December 2017 to March 2018, by Category*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jun 2018, /statistics/1068679/generation-x-luxury-related-posts-on-social-media-by-age-and-topic-russia/
McKinsey & Company, Most frequent topics shared by Russian generation X in social media mentioning luxury from December 2017 to March 2018, by category* ÌÇÐÄÆƽâ°æ, /statistics/1068679/generation-x-luxury-related-posts-on-social-media-by-age-and-topic-russia/ (last visited July 31, 2026)
Most frequent topics shared by Russian generation X in social media mentioning luxury from December 2017 to March 2018, by category* [Graph], McKinsey & Company, June 30, 2018. [Online]. Available: /statistics/1068679/generation-x-luxury-related-posts-on-social-media-by-age-and-topic-russia/
