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Advertising budget distribution in the cosmetics industry of Russia in 2018, by key segment*

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Sources

Release date

February 2019

Region

Russia

Survey time period

January to December 2018

Supplementary notes

* The source does not specify the market share of for sun protection and hair styling products.
No additional information is provided for missing percentage points to 100 percent.

Citation formats

Cosmetics advertising budget share in Russia 2018, by segment

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 7, 2019
Perfumes were the most advertised product in the cosmetics market of Russia, accounting for ** percent of the total advertising budget expenditure of the industry. Hair and face care advertisements across Russia ranked second and third with a share of ** percent and ** percent, respectively.
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