The source provides the following information:
"True omnichannel: use a mix of mobile, computer, phone, and physical with non dominant;
Digital First Omnichannel: use mobile device or computer over half of activities over half of the time;
Digital Only: use mobile device or computer for every activity all the time;
Mobile First: use a mobile device for over half of the activities half of the time;
Mobile Only: use a mobile device for every activity all of the time."
Citation formats
Usage distribution of digital devices among millennials in the Nordic countries 2018
In 2018, ** percent of the millennials in the Nordic countries used both a mobile device or a computer for most of their online activities over half of the time they spent online. Despite being a generation with close ties to digital platforms, none of the respondents used a mobile device or a computer for every activity all of the time. This indicates that the millennials in the Nordic countries still stick to activities that do not require digital devices.
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Deloitte. (November 1, 2018). Usage distribution of digital devices among millennials in the Nordic countries in 2018 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1056173/usage-distribution-of-digital-devices-among-millennials-in-the-nordic-countries/
Deloitte. "Usage distribution of digital devices among millennials in the Nordic countries in 2018." Chart. November 1, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1056173/usage-distribution-of-digital-devices-among-millennials-in-the-nordic-countries/
Deloitte. (2018). Usage distribution of digital devices among millennials in the Nordic countries in 2018. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1056173/usage-distribution-of-digital-devices-among-millennials-in-the-nordic-countries/
Deloitte. "Usage Distribution of Digital Devices among Millennials in The Nordic Countries in 2018." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Nov 2018, /statistics/1056173/usage-distribution-of-digital-devices-among-millennials-in-the-nordic-countries/
Deloitte, Usage distribution of digital devices among millennials in the Nordic countries in 2018 ÌÇÐÄÆƽâ°æ, /statistics/1056173/usage-distribution-of-digital-devices-among-millennials-in-the-nordic-countries/ (last visited August 01, 2026)
Usage distribution of digital devices among millennials in the Nordic countries in 2018 [Graph], Deloitte, November 1, 2018. [Online]. Available: /statistics/1056173/usage-distribution-of-digital-devices-among-millennials-in-the-nordic-countries/
