among female and male respondents that own wearable tech
Method of interview
Online survey
Supplementary notes
Original question: What motivated you to buy a smartwatch and/or fitness/activity tracker? Choose the top two reasons.
The survey was conducted among 698 female and 751 male respondents. Other surveyed countries included China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam.
Citation formats
Motivations to purchase wearable tech in Vietnam 2019
According to a survey by , the majority of respondents claimed that they were concerned about their health and would like to monitor and improve it by using wearable tech. In the same survey, less than **** of the respondents stated that they owned a smart wearable.
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Rakuten Insight. (September 17, 2019). Main motivations to purchase wearable tech in Vietnam in 2019 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1052980/vietnam-main-reasons-to-buy-wearable-tech/
Rakuten Insight. "Main motivations to purchase wearable tech in Vietnam in 2019." Chart. September 17, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1052980/vietnam-main-reasons-to-buy-wearable-tech/
Rakuten Insight. (2019). Main motivations to purchase wearable tech in Vietnam in 2019. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1052980/vietnam-main-reasons-to-buy-wearable-tech/
Rakuten Insight. "Main Motivations to Purchase Wearable Tech in Vietnam in 2019." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Sep 2019, /statistics/1052980/vietnam-main-reasons-to-buy-wearable-tech/
Rakuten Insight, Main motivations to purchase wearable tech in Vietnam in 2019 ÌÇÐÄÆƽâ°æ, /statistics/1052980/vietnam-main-reasons-to-buy-wearable-tech/ (last visited July 30, 2026)
Main motivations to purchase wearable tech in Vietnam in 2019 [Graph], Rakuten Insight, September 17, 2019. [Online]. Available: /statistics/1052980/vietnam-main-reasons-to-buy-wearable-tech/
