When surveyed by , approximately three in five consumers who perceive their AI interactions with a company to be ethical said that they place higher trust in that company, talk to others about the positive experience, and are more loyal to that company. When consumers perceive AI interactions as ethical, they become advocates for the experience or company. An ethical AI interaction is one that is transparent, explainable, auditable, and fair.
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Capgemini. (July 5, 2019). What would you do if you perceive an AI-enabled interaction to be ethical? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1035640/consumer-response-to-perceived-ethical-ai-interaction/
Capgemini. "What would you do if you perceive an AI-enabled interaction to be ethical?." Chart. July 5, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1035640/consumer-response-to-perceived-ethical-ai-interaction/
Capgemini. (2019). What would you do if you perceive an AI-enabled interaction to be ethical?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1035640/consumer-response-to-perceived-ethical-ai-interaction/
Capgemini. "What Would You Do If You Perceive An Ai-enabled Interaction to Be Ethical?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Jul 2019, /statistics/1035640/consumer-response-to-perceived-ethical-ai-interaction/
Capgemini, What would you do if you perceive an AI-enabled interaction to be ethical? ÌÇÐÄÆƽâ°æ, /statistics/1035640/consumer-response-to-perceived-ethical-ai-interaction/ (last visited July 23, 2026)
What would you do if you perceive an AI-enabled interaction to be ethical? [Graph], Capgemini, July 5, 2019. [Online]. Available: /statistics/1035640/consumer-response-to-perceived-ethical-ai-interaction/
