The source adds the following information: "Engagement rates compare the number of people who interacted with a post to the total number of unique users to whom that post was served, regardless of whether those users were fans of the page at that time".
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Average Facebook engagement rates in Finland 2017, by posts type
Facebook page photo posts had the highest engagement rate among Finns in 2017, with a rate of **** percent. Video posts followed in the ranking, with an engagement rate of **** percent, while link posts had a rate of **** percent that year.
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Hootsuite, & We Are Social. (January 28, 2018). Average Facebook engagement rates in Finland in 2017, by posts type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1031576/average-facebook-engagement-rates-in-finland-by-posts-type/
Hootsuite, und We Are Social. "Average Facebook engagement rates in Finland in 2017, by posts type." Chart. January 28, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1031576/average-facebook-engagement-rates-in-finland-by-posts-type/
Hootsuite, We Are Social. (2018). Average Facebook engagement rates in Finland in 2017, by posts type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1031576/average-facebook-engagement-rates-in-finland-by-posts-type/
Hootsuite, and We Are Social. "Average Facebook Engagement Rates in Finland in 2017, by Posts Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Jan 2018, /statistics/1031576/average-facebook-engagement-rates-in-finland-by-posts-type/
Hootsuite & We Are Social, Average Facebook engagement rates in Finland in 2017, by posts type ÌÇÐÄÆƽâ°æ, /statistics/1031576/average-facebook-engagement-rates-in-finland-by-posts-type/ (last visited July 26, 2026)
Average Facebook engagement rates in Finland in 2017, by posts type [Graph], Hootsuite, & We Are Social, January 28, 2018. [Online]. Available: /statistics/1031576/average-facebook-engagement-rates-in-finland-by-posts-type/
