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Digital shoppers: consumer scenarios for using mobiles in the United Kingdom (UK) in 2018

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Source

Release date

May 2018

Region

United Kingdom

Survey time period

August 13-20, 2018

Number of respondents

2,000*

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

* Respondents owned or had access to a smartphone or tablet; purchased goods or services online on a monthly or more frequent basis.

Citation formats

Consumer reasons for using their mobiles while shopping in the UK in 2018

Published by
Yihan Ma,
Jul 25, 2019
Mobile shoppers in the United Kingdom (UK) used their devices mostly for last minute purchases while shopping. According to the results of a survey conducted on mobile shopping behavior of UK consumers in 2018, another reason for making mobile purchases was the sales season, popular with nearly a quarter of respondents. That being said, ** percent of consumers said they used their mobile to buy on a regular basis.
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