| Characteristic | Share of wallet |
|---|---|
| - | - |
| - | - |
| - | - |
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Source
Release date
April 2019
Region
Vietnam
Survey time period
Q4 2018
Special properties
figures based on Out of Home Panel conducted in Ho Chi Minh City (Saigon)
Method of interview
Panel survey
Supplementary notes
Gen Z (centennials) defined as individuals born between 1996 and 2012.
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