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Among vehicle brands, Toyota was the leading automotive company in the Philippines, selling about ** units in 2024. This was followed by Mitsubishi and Ford.

Vehicle ownership

In the Philippines, commuters can spend a minimum of one and a half to two hours on the road to get anywhere in its densely populated cities. With public transportation pouring with passengers, especially during rush hour, several consumers have opted to purchase passenger cars despite the traffic congestion. In fact, passenger car sales have shown growth since its decline in 2020, with SUVs and medium cars dominating the market.

Consumer behavior

Metro Manila is a business hub within the Philippines, where people from the provinces relocate to find a better life. It is a highly dense location, and the lack of road infrastructure is one of the daily challenges every commuter and pedestrian faces. For most households, getting a car is one of the easiest decisions to make if it provides comfort. As of January 2023, motor vehicle loans were the second most popular loan types granted by universal and commercial banks in the country.