Share of consumers who say their primary retailer always takes their explicit permission before storing or using their data in selected countries* in 2018, by type of data
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The distribution of consumers' countries is the following: USA (21%), UK (10%), Germany (10%), India (10%), Netherlands (10%), Italy (10%), Spain (10%), France (10%) and Sweden (10%).
Citation formats
Opinion of consumers on explicit permission for using data 2018, by type of data
This graph shows the results of a survey about the opinion of consumer on explicit permission for using data in selected countries in 2018, by type of data. According to data, ** percent of respondents affirmed that their primary retailer always took their explicit permission before storing or using their data regarding the shopping basket details like brands or product category. For health-related information, only ** percent of consumers stated that the the retailer explicitly asked for consent to use or to store the data.
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Capgemini. (May 1, 2018). Share of consumers who say their primary retailer always takes their explicit permission before storing or using their data in selected countries* in 2018, by type of data [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1006330/opinion-on-explicit-permission-for-using-data/
Capgemini. "Share of consumers who say their primary retailer always takes their explicit permission before storing or using their data in selected countries* in 2018, by type of data." Chart. May 1, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1006330/opinion-on-explicit-permission-for-using-data/
Capgemini. (2018). Share of consumers who say their primary retailer always takes their explicit permission before storing or using their data in selected countries* in 2018, by type of data. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1006330/opinion-on-explicit-permission-for-using-data/
Capgemini. "Share of Consumers Who Say Their Primary Retailer Always Takes Their Explicit Permission before Storing or Using Their Data in Selected Countries* in 2018, by Type of Data." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 May 2018, /statistics/1006330/opinion-on-explicit-permission-for-using-data/
Capgemini, Share of consumers who say their primary retailer always takes their explicit permission before storing or using their data in selected countries* in 2018, by type of data ÌÇÐÄÆƽâ°æ, /statistics/1006330/opinion-on-explicit-permission-for-using-data/ (last visited July 23, 2026)
Share of consumers who say their primary retailer always takes their explicit permission before storing or using their data in selected countries* in 2018, by type of data [Graph], Capgemini, May 1, 2018. [Online]. Available: /statistics/1006330/opinion-on-explicit-permission-for-using-data/
