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Micromobility - Worldwide

Worldwide

Unit Sales

Revenue

Price

Analyst Opinion

The Micromobility market, which includes Bicycles and Electric kickscooters, has experienced significant growth in recent years. Over the past decade, the micromobility market has demonstrated steady expansion. While the surge in sales during 2020 and 2021 was exceptional, the long-term trend remains positive. Two major factors are driving this growth. Firstly, the increasing focus on sustainability is leading consumers to choose eco-friendly transportation alternatives over fossil-fueled vehicles. Secondly, urbanization and congestion in cities have amplified the demand for convenient, lightweight mobility solutions that offer flexibility for short- and medium-distance travel.


Despite the strong outlook, certain factors could pose challenges to the future growth of micromobility. Rising disposable incomes, particularly in emerging markets, may lead consumers to favor motorized vehicles such as electric scooters, mopeds, or compact cars over bicycles and kickscooters. Additionally, infrastructure development and regulations will play a crucial role in determining the accessibility and expansion of micromobility solutions in urban environments.


The COVID-19 pandemic led to a remarkable spike in micromobility sales as consumers sought socially distanced and independent transport options. This trend was particularly evident in North America and Europe. Although sales declined slightly in 2022 compared to the peak of 2020, they remain well above pre-pandemic levels. Looking ahead, we anticipate continued growth in the micromobility market, driven by sustainability efforts, urban mobility needs, and advancements in vehicle technology.


Global Comparison

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of micromobility vehicles and the respective average prices for these vehicles.

Modeling approach:

Market sizes are determined through a Bottom-Up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use publications of industry associations, expert blogs, and data provided by governments and scientific institutions. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, and consumer spending per capita (based on current prices). This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the ARIMA time series forecast and forecasts based on previous growth rates are well suited for forecasting the future demand for micromobility due to the brick and mortar nature of this market. The main drivers are GDP, consumer spending per capita, and population.

Additional notes:

The data is modeled using current exchange rates. The market is updated once a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).

Mobility

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Key Market Indicators

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Bicycle market in Germany - statistics & facts

Like riding a bike? Bicycles are a popular way to get around in both urban and rural areas in Germany, with young children learning to ride firmly entrenched in the national culture. Germany has a variety of scenic bike routes, but looking out for bike lanes in a city is a daily part of life both for cyclists and pedestrians. Many cyclists value the multiple advantages cycling brings 鈥 physical activity, saving money by foregoing commuting with public transport or driving, and the eco-friendly aspect. Cycling is also a competitive sport, with the Tour de France arguably being the most famous, as well as the most demanding cycling race in the world. Despite the fame and the talent involved, the fandom has shrunk in recent years, with some 16 percent of respondents to a survey stating they were following cycling competitions during 2023/2024.
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