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The Games Market within the Media Market in Thailand is witnessing moderate growth, influenced by factors like a young, tech-savvy population, increasing mobile internet access, and the rising popularity of e-sports, which collectively enhance user engagement and participation.

Customer preferences: Consumers in Thailand are increasingly drawn to immersive gaming experiences, reflecting a cultural shift towards social interaction and community engagement through online platforms. The rise of mobile gaming is propelled by a younger demographic, who favor games that incorporate local themes and storytelling elements, fostering a sense of cultural identity. Additionally, the growing interest in e-sports is reshaping leisure habits, as fans actively participate in gaming events and tournaments, blending entertainment with social connection in a rapidly evolving digital landscape.

Trends in the market: In Thailand, the Games Market is experiencing a surge in mobile gaming, driven by a youthful population eager for interactive and culturally resonant experiences. This demographic shift is leading to increased demand for games that feature local folklore and narratives, enhancing players' connection to their heritage. Concurrently, the burgeoning interest in e-sports is transforming social interactions, as gamers engage in community events and competitions. This trend not only signifies a growing leisure market but also presents opportunities for developers and marketers to tailor content that resonates with local culture and fosters community engagement.

Local special circumstances: In Thailand, the Games Market is thriving, fueled by the country's rich cultural heritage and a youthful, tech-savvy population. The integration of local mythology and traditions into game narratives fosters a deep connection with players, making gaming a medium for cultural expression. Additionally, the government's support for the creative economy has led to favorable regulations that encourage game development. The vibrant social scene surrounding e-sports further enhances community engagement, differentiating Thailand's gaming landscape from others by blending entertainment with cultural pride and social interaction.

Underlying macroeconomic factors: The expansion of the Games Market in Thailand is significantly shaped by macroeconomic factors such as national economic stability, rising disposable incomes, and a growing investment landscape. The Thai economy's resilience, bolstered by government initiatives supporting digital and creative industries, fosters a conducive environment for game development. Furthermore, the global shift towards digital entertainment reflects an increasing consumer preference for gaming, which aligns with Thailand's youthful demographics. The supportive fiscal policies aimed at enhancing technological innovation further attract both local and foreign investments, propelling the gaming industry's growth within the broader media market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Games market, which is divided into Physically Sold Video Games and Digital Video Games. Physically Sold Video Games comprises revenues associated with in-person purchases of video games in retail stores. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer ÌÇÐÄÆƽâ°æ), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer ÌÇÐÄÆƽâ°æ data is reweighted for representativeness.