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The Games Market within the Media Market in Poland has been seeing moderate growth, influenced by factors like rising smartphone usage, increasing interest in e-sports, and the popularity of online streaming platforms that enhance gaming experiences.

Customer preferences: Consumers in Poland are increasingly drawn to immersive gaming experiences that combine entertainment with social interaction, reflecting a shift in how games are perceived within the media landscape. The rise of multiplayer and cooperative gaming showcases a preference for communal play, with younger audiences gravitating towards platforms that support social interactions and streaming. Furthermore, the growing interest in narrative-driven content and local gaming culture highlights a desire for relatable stories and characters, as gamers seek deeper connections within their gaming experiences.

Trends in the market: In Poland, the Games Market is experiencing a surge in demand for immersive and socially interactive gaming experiences, with a notable preference for multiplayer and cooperative formats. This trend reflects a broader shift towards communal play, particularly among younger audiences who prioritize platforms that facilitate social interactions and streaming capabilities. Additionally, there is an increasing appetite for narrative-driven content that resonates with local gaming culture, allowing players to forge deeper connections with relatable stories and characters. These trends are significant as they suggest a potential for growth in community-focused gaming platforms and local game development, prompting industry stakeholders to innovate and adapt to these evolving consumer preferences.

Local special circumstances: In Poland, the Games Market is influenced by a rich cultural heritage and a strong emphasis on storytelling, which drives the popularity of narrative-rich games that reflect local history and folklore. The country's geographical diversity also fosters a vibrant indie game development scene, encouraging innovation and unique game design perspectives. Additionally, regulatory support for the tech industry and funding initiatives from the government bolster local developers, creating a conducive environment for community-driven gaming experiences and collaboration among creators.

Underlying macroeconomic factors: The Games Market in Poland is significantly shaped by macroeconomic factors such as technological advancements, consumer spending trends, and government support for the tech sector. With a growing tech-savvy population and rising disposable incomes, there is an increasing demand for diverse gaming experiences. The Polish government's fiscal policies, including grants and tax incentives for game developers, foster innovation and entrepreneurship within the industry. Moreover, the global shift toward digital entertainment, accelerated by the pandemic, has further amplified interest in gaming, positioning Poland as a competitive player in the international market. These elements collectively enhance the local gaming ecosystem, driving market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Games market, which is divided into Physically Sold Video Games and Digital Video Games. Physically Sold Video Games comprises revenues associated with in-person purchases of video games in retail stores. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer ÌÇÐÄÆƽâ°æ), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer ÌÇÐÄÆƽâ°æ data is reweighted for representativeness.