Most popular online shops in Germany 2025| ��ƽ��

Most popular online shops in Germany as of September 2025

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Number of respondents

9,220 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these online stores have you bought something from in the past 12 months?"

If you need more information, you can have a look at the Consumer ��ƽ�� Methodology.

Citation formats

We asked German consumers about "Most popular online shops" and found that *** takes the top spot, while *** is at the other end of the ranking.
These results are based on a representative online survey conducted in 2025 among 9,220 consumers in Germany. Looking to gain valuable insights about customers of online shops across the globe? Check out our reports about consumers of online shops worldwide. These reports offer the readers a comprehensive overview of customers of eCommerce brands: who they are; what they like; what they think; and how to reach them.