Brand awareness by category in the U.S. 2025| ��ƽ��

Brand awareness by category in the U.S. as of September 2025

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Number of respondents

67,079 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "In which of these categories do you pay particular attention to brands?"

If you need more information, you can have a look at the Consumer ��ƽ�� Methodology.

Citation formats

** percent of U.S. respondents answer our survey on "Brand awareness by category" with ***. The survey was conducted in 2025, among 67,079 consumers.