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It was forecast that, in 2023, around 81.79 percent of the Brazilian population would have accessed the web. The internet penetration rate in that South American country was projected to reach over 90 percent three years later and 98 percent by 2029. In the samer, Brazil was the largest connected market in Latin America and had the fifth-biggest online population worldwide.

Connection in the palm of the hand

More than 55 percent of the web traffic in Brazil was generated via mobile devices, as most users accessed the internet through mobile devices. Out of roughly 156 million Brazilians who accessed the web in 2023, more than 154 million did so using a mobile phone. Moreover, almost over 90 million people in Brazil used the internet exclusively through cell phones.

Interpersonal communication

Once online, Brazilians enjoy staying in touch with each other. Around four out of five internet users in that Portuguese-speaking country were on social media. Furthermore, the percentage of people online in Brazil exchanging messages over the internet is even higher: over 92 percent users turned to messaging solutions.