Television and video: global penetration rate by type 2017-2027| ��ƽ��

Media
TV, Video & Film

Percentage of the population that consumed television worldwide between 2017 and 2027, by type

Characteristic	Video OTT	Traditional television
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Supplementary notes

The penetration rate shows the proportion of active customers (or accounts) of the total population in the selected market (region) for each year.

Citation formats

Global Television Penetration Rate by Type 2017-2027

Published by ��ƽ�� Research Department, Dec 18, 2025

In 2022, approximately ** percent of the global population had access to traditional television, while the penetration rate of free video streaming or OTT services—over-the-top—in the same year was around ** percent. Forecasts show a steady growth of the latter, approaching ** percent by 2027. In the case of conventional TV, however, greater fluctuations are expected, although by the end of the next five-year period its penetration rate is anticipated to have slightly increased, reaching **** percent.