Main reasons for purchasing luxury jewelry in France| ��ƽ��

Consumer Goods & FMCG
Apparel & Shoes

On what occasion / for what reason did you purchase jewelry from a luxury / high-end brand?

Characteristic	Respondents' share
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More information

Number of respondents

1,069 respondents

Age group

18 years and older

Special properties

The question was asked only to respondents who purchased jewelry from a high-end/luxury brand

Citation formats

Occasions for purchasing luxury jewelry by the French in 2021

Published by

Bruna Rocco,

Dec 18, 2025

This chart shows on which occasions the French purchased luxury brand jewelry during the two years before the survey in 2021. The main reason for buying luxury jewelry was "to treat oneself." Luxury jewelry buyers often made this purchase with the intention of giving the jewelry to their partner. Twenty-seven percent of luxury jewelry buyers intended the jewelry for a wedding or engagement.