India: Coursera online education brand profile 2024| ��ƽ��

Consumer awareness of online education brand Coursera in India in 2024

Characteristic	Share of respondents
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Number of respondents

1,249 respondents

Age group

18-64 years

Special properties

respondents who use online education services

Supplementary notes

Brand dimensions are recorded based on Online education services awareness, likeability, usage, loyalty and buzz by brand and defined as follows:

Brand awareness respondents who know the brand

Brand popularity respondents who like the brand

Brand usage respondents who have used the brand in the past 12 months

Brand loyalty respondents who think they will use the brand again in the future

Brand Buzz respondents who have noticed the brand in the media, on social networks, or in advertising in the past 3 months

Brand unknown respondents who do not know the brand

Citation formats

A survey conducted among Indians who use online education services found that ** percent of the respondents were aware of Coursera, a global online educational platform, whereas ** percent liked the brand. Online education services are expanding user base in India with various edtech and online learning platforms competing for market share.