Portugal: brand awareness 2024| ��ƽ��

Share of people with brand awareness in Portugal in 2024, by category

Characteristic	Share of respondents
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Number of respondents

2,094 respondents

Age group

18-64 years old

Special properties

Residential online population

Supplementary notes

*Only shown to respondents of legal drinking age

The survey question was "In which of these categories do you pay particular attention to brands?" and allowed multiple picks as an answer.

Citation formats

In Portugal, in 2024, brand awareness was the highest when consumers purchased smartphones, as ** percent of them took notice of brands belonging to this product category. Another ** percent of respondents paid attention to clothing brands, and ** percent were attentive to household appliances' brands.