Dr. Martens brand profile Germany 2024| ��ƽ��

Dr. Martens brand awareness, usage, popularity, loyalty, and buzz among footwear customers in Germany in 2024

Characteristic	Share of respondents
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Number of respondents

1,248 respondents

Age group

18-64 years

Special properties

respondents who purchase footwear

Supplementary notes

Brand awareness - respondents who know the brand

Brand popularity - respondents who like the brand

Brand ownership - respondents who have owned the brand currently

Brand loyalty - respondents who think they will own the brand again in the future

Brand buzz - respondents who have noticed the brand in the media, on social networks, or in advertising in the past 3 months

Citation formats

In Germany in 2024, nearly half of footwear consumers said that they recognized the Dr. Martens brand. However, over ** percent expressed their loyalty to the brand, meaning that they would likely purchase from Dr. Martens again.

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