The eCommerce market segment Toys, Hobby & DIY includes the digital B2C sale of goods which people buy for their leisure activities. These include traditional toys and games for children and adults, video game consoles, various musical instruments and their accessories, equipment for indoor and outdoor sports activities, equipment for fishing, DIY and garden products (e.g., sports equipment, outdoor equipment, flowers, plants, tools, DIY products), as well as hobby and stationery articles (e.g., art/collectors’ items, car parts, and adult entertainment products). Major sales channels in this market segment include internet retailers (e.g., amazon.com, walmart.com) and dedicated online stores (e.g., toysRus.com, hamleys.com, and staples.com). Digitally distributed services (see: eServices), digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C) are not included in this category. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
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Revenue in the toys & baby segment of the e-commerce market United States 2017-2027
The revenue in the toys & baby segment of the e-commerce market in the United States was forecast to continuously increase between 2024 and 2027 by in total *** billion U.S. dollars (+ percent). After the tenth consecutive increasing year, the revenue is estimated to reach billion U.S. dollars and therefore a new peak in 2027. Notably, the revenue of the toys & baby segment of the e-commerce market was continuously increasing over the past years. Find further similar statistics about the toys & baby segment of the e-commerce market in countries or regions like China, Japan, and India.
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ÌÇÐÄÆÆ½â°æ. (July 24, 2023). Revenue in the toys & baby segment of the e-commerce market United States from 2017 to 2027 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 05, 2026, from /forecasts/1437350/revenue-toys-baby-toys-hobby-diy-market-united-states/
ÌÇÐÄÆÆ½â°æ. "Revenue in the toys & baby segment of the e-commerce market United States from 2017 to 2027 (in billion U.S. dollars)." Chart. July 24, 2023. ÌÇÐÄÆÆ½â°æ. Accessed August 05, 2026. /forecasts/1437350/revenue-toys-baby-toys-hobby-diy-market-united-states/
ÌÇÐÄÆÆ½â°æ. (2023). Revenue in the toys & baby segment of the e-commerce market United States from 2017 to 2027 (in billion U.S. dollars). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 05, 2026. /forecasts/1437350/revenue-toys-baby-toys-hobby-diy-market-united-states/
ÌÇÐÄÆÆ½â°æ. "Revenue in The Toys & Baby Segment of The E-commerce Market United States from 2017 to 2027 (in Billion U.S. Dollars)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 24 Jul 2023, /forecasts/1437350/revenue-toys-baby-toys-hobby-diy-market-united-states/
ÌÇÐÄÆÆ½â°æ, Revenue in the toys & baby segment of the e-commerce market United States from 2017 to 2027 (in billion U.S. dollars) ÌÇÐÄÆÆ½â°æ, /forecasts/1437350/revenue-toys-baby-toys-hobby-diy-market-united-states/ (last visited August 05, 2026)
Revenue in the toys & baby segment of the e-commerce market United States from 2017 to 2027 (in billion U.S. dollars) [Graph], ÌÇÐÄÆÆ½â°æ, July 24, 2023. [Online]. Available: /forecasts/1437350/revenue-toys-baby-toys-hobby-diy-market-united-states/