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Online fashion shops popularity in the United Kingdom (UK) in 2025, by brand

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Source

Number of respondents

2,497 respondents

Age group

18-64 years

Special properties

respondents who know the individual brand

Supplementary notes

This question was phrased by the source as follows: "When it comes to fashion online shops, which of the following brands do you like?"

Multiple answers were possible.

Citation formats

Popularity of apparel online shops in the UK. 2025, by brand

Published by
Yihan Ma,
May 18, 2026

* was the most-liked online fashion shop in the United Kingdom in 2025. ** percent of consumers in the country like the brand of affordable clothing. **** came next, with ** percent of consumers liking the fashion retailer.

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Statistics on " Fashion e-commerce in the United Kingdom (UK) "

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Other statistics that may interest you Fashion e-commerce in the United Kingdom (UK)

Overview

5

Consumption

8

Retailers and brands

8

Brand awareness

7

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Topics

Fashion e-commerce in the United KingdomE-commerce in the United Kingdom (UK)Fashion e-commerce in the United StatesFashion e-commerce in FranceFashion e-commerce worldwide
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