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Online fashion shops usage in the United Kingdom (UK) in 2025, by brand

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Source

Number of respondents

2,497 respondents

Age group

18-64 years

Special properties

respondents who know the individual brand

Supplementary notes

This question was phrased by the source as follows: "When it comes to fashion online shops, which of the following brands have you used in the past 12 months?"

Multiple answers were possible.

Citation formats

Usage of apparel online shops in the UK 2025, by brand

Published by
Yihan Ma,
May 18, 2026

* was the most-used online fashion shop in the United Kingdom in 2025. ***percent of consumers in the country have bought something at * that year. **** came in second, with ** percent of consumers shopping there at least once in 2025.

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Statistics on " Fashion e-commerce in the United Kingdom (UK) "

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Other statistics that may interest you Fashion e-commerce in the United Kingdom (UK)

Overview

5

Consumption

8

Retailers and brands

8

Brand awareness

7

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Topics

Fashion e-commerce in the United KingdomE-commerce in the United Kingdom (UK)Fashion e-commerce in the United StatesFashion e-commerce in FranceFashion e-commerce worldwide
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