Australia: meat substitute consumers by generation 2025| ��ƽ��

Share of Australians regularly consuming meat substitutes in Australia as of June 2025, by generation

Characteristic	Share of respondents
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Number of respondents

1,882 respondents

Age group

18-64 years

Special properties

survey of residential online population

Supplementary notes

Survey question: Which of these groceries do you consume regularly? Please select all that apply:
- meat substitute products (e.g., vegan sausages, plant-based burger patties)

Generational breakdown:
- Gen Z (1995-2012)
- Millennials/Gen Y (1980-1994)
- Gen X (1965-1979)
- Baby Boomers (1946-1964)

For more information on methodology see Consumer ��ƽ�� Methodology.

Citation formats

In a survey conducted from July 2024 to June 2025 among Australian consumers about their food consumption habits, around ** percent of Millennials reported consuming meat substitutes on a regular basis. In comparison, just percent of Baby Boomers surveyed indicated that they were consumers of meat alternatives.