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In 2026, the market for bread and cereal products in the United States was forecast to generate an overall revenue of just over ** billion U.S. dollars. Bread made up the largest slice of the market and was estimated to account for more than ** billion in revenue. Breakfast cereals were the second-largest category on the market at a revenue of **** billion U.S. dollars. The market is expected to grow further in the coming years. 

Bread and cereal product market in the U.S.

In terms of the sales channel distribution of bread and cereal products, an increasing trend towards online sales can be observed in recent years. In 2021, only about  percent of the markets' sales were generated online. By 2024, that figure had increased to **** percent. Online sales are forecast to make up about ** percent by 2029. The consumption of bread and cereal products amounted to a total of around ** million kilograms in the U.S. in 2026. Out of those, the consumption of bread made up nearly million kilograms. The consumption of bread has mostly been stable throughout the last five years. Rice is the second-biggest category by total consumption among bread and cereal products, followed by breakfast cereals and pasta, respectively.

Rice production and consumption in the U.S.

Rice is one of the most popular grains in the U.S., with Americans consuming around *** million metric tons of rice. The volume of rice imports to the U.S. amounted to about *** million metric tons in 2025/26. A noticeable increase since 2015/16 when rice imports amounted to about ** metric tons. Although the U.S. imports a considerable volume of rice annually, it is also a major producer of rice. The total value of rice produced in the U.S. amounts to approximately *** billion U.S. dollars. Arkansas is by far the state with the highest volume of rice production, generating about **** million centum weight of rice per year. Caifornia comes in second place with production levels of ** million centum weight of rice per year. Lousiana, Mississippi, Missouri, and Texas are also major rice-producing states.