Wetherspoons brand profile UK 2023| ��ƽ��

Wetherspoons brand awareness, usage, popularity, loyalty, and buzz among restaurant chain customers in the UK in 2023

Characteristic	Share of respondents
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Number of respondents

1,159 respondents

Age group

18-64 years

Special properties

respondents who go to restaurant chains

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to restaurant chains, which of the following brands do you like?
Brand usage: When it comes to restaurant chains, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to restaurant chains, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Wetherspoons in the UK?
When it comes to restaurant chain customers, brand awareness of Wetherspoons is at ** percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Wetherspoons in the UK?
In total, ** percent of UK restaurant chain customers say they like Wetherspoons. However, in actuality, among the ** percent of UK respondents who know Wetherspoons, ** percent of people like the brand.

What is the usage share of Wetherspoons in the UK?
All in all, ** percent of restaurant chain customers in the UK use Wetherspoons. That means, of the ** percent who know the brand, ** percent use them.

How loyal are the customers of Wetherspoons?
Around ** percent of restaurant chain customers in the UK say they are likely to use Wetherspoons again. Set in relation to the ** percent usage share of the brand, this means that ** percent of their customers show loyalty to the brand.

What's the buzz around Wetherspoons in the UK?
In October 2023, about * percent of UK restaurant chain customers had heard about Wetherspoons in the media, on social media, or in advertising over the past three months. Of the ** percent who know the brand, that's * percent, meaning at the time of the survey there's little to no buzz around Wetherspoons in the UK.

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