Pegasus Airlines brand profile Germany 2023| ��ƽ��

Pegasus Airlines brand awareness, usage, popularity, loyalty, and buzz among airline customers in Germany in 2023

Characteristic	Share of respondents
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Number of respondents

720 respondents

Age group

18-64 years

Special properties

respondents who use airlines

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to airlines, which of the following brands do you like?
Brand usage: When it comes to airlines, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to airlines, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Pegasus Airlines in Germany?
When it comes to airline customers, brand awareness of Pegasus Airlines is at ** percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Pegasus Airlines in Germany?
In total, ** percent of German airline customers say they like Pegasus Airlines. However, in actuality, among the ** percent of German respondents who know Pegasus Airlines, ** percent of people like the brand.

What is the usage share of Pegasus Airlines in Germany?
All in all, * percent of airline customers in Germany use Pegasus Airlines. That means, of the ** percent who know the brand, ** percent use them.

How loyal are the customers of Pegasus Airlines?
Around * percent of airline customers in Germany say they are likely to use Pegasus Airlines again. Set in relation to the * percent usage share of the brand, this means that ** percent of their customers show loyalty to the brand.

What's the buzz around Pegasus Airlines in Germany?
In June 2023, about * percent of German airline customers had heard about Pegasus Airlines in the media, on social media, or in advertising over the past three months. Of the ** percent who know the brand, that's ** percent, meaning at the time of the survey there's little buzz around Pegasus Airlines in Germany.

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